Momentum is building for “Toy Town Texas,” the 31st annual Nutcracker Market, which will roll into Reliant Center Thursday, November 10 – Sunday, November 13. The annual holiday shopping extravaganza will feature over 323 national and international merchants carefully selected for their unique offerings — including many new merchants — selling gifts for the entire family: home décor, gourmet food, garden, clothing, sporting gifts, novelties, accessories and more. All proceeds from the Market benefit Houston Ballet Foundation, Houston Ballet’s Ben Stevenson Academy and its scholarship funds. Click here to watch the video preview of the market.
Market chairman Sharon Erskine is thrilled that the Macy’s Fashion Show on Friday has sold out, and that the Saks Fifth Avenue Fashion Show on Thursday, Nov. 10 is close to selling out. This year Sharon has led a dedicated army of volunteers from the Houston Ballet Guild, who have overseen the staging of The Nutcracker Market every year since 1981, raising over $32 million for Houston Ballet and its Academy over the last three decades.
In 2010, the Market welcomed over 95,000 shoppers, who spent $15.4 million over the course of the event. The Market set a new record in 2010, generating over $3,000,000 for Houston Ballet and its Academy. The Market is Houston’s third largest fundraising event after the Houston Rodeo and the Shell Houston Open. It requires tons of volunteers to pull it off successfully, and this year Houston Ballet has been blessed with over 1,000 corporate and community volunteers who’ve stepped forward to lend a helping hand.
Tickets may be purchased at the door for $12, or in advance for $11 at Houston-area Randall’s stores. Half-price admission is available daily 3 hours prior to closing. Four-day shopping passes (including priority shopping privileges, which allows for early admission an hour before the public opening) are available for $40 by calling 713.535.3231. For more information, visit nutcrackermarket.com.